Pricing calculator
Target Profit Calculator
Work out the volume and sales needed for a profit goal. Your entered values stay out of analytics.
Formula and assumptions
Units = (fixed costs + target profit) ÷ (selling price − variable cost per unit).
- Price and variable cost per unit stay the same however many you sell.
- Fixed costs stay the same for the period you are planning.
- Tax on profit is not included; enter a profit target before tax.
- Units are rounded up to whole units so the target is met; revenue is the price times those whole units, to 2 decimal places.
Formula version 1.0, last reviewed 1 October 2026.
Frequently asked questions
How is this different from break-even?
Break-even finds the units that give zero profit. This adds your profit target to the costs you need to cover.
What is contribution per unit?
The selling price minus the variable cost: what each unit contributes towards fixed costs and profit.
Is the target before or after tax?
Before tax. Tax is not included, so set a profit target that allows for it.